Our Story

Verdoie is a Parisian wellness brand rooted in five generations of mushroom heritage.

Verdoie is a Parisian wellness brand rooted in five generations of mushroom heritage.

Verdoie's story began in the 1860s, when Pierre-Louis, a cultivator, began growing mushrooms in France. Generations later, his great-great-granddaughter, inspired by years of experience working in perfumery, uncovered the remarkable healing properties of mushrooms and began exploring their potential in skincare and supplements.

Our founder, driven by her own struggles with chronic skin irritation, redness, and dryness took an award-winning skincare formulation course in 2020. Through years of research and formulation development, she discovered that mushrooms could revolutionize skincare, particularly for healing and hydration. They transformed her skin and inspired a vision to integrate this powerful, clinically-tested hero ingredient into skincare routines around the world.

During this journey, she surveyed over 200+ people and realized they were experiencing symptoms of skin burnout, much like her own struggles, too. After interviewing over 40 laboratories in France — none of which worked with mushrooms in the way she envisioned — she set out to create a scalable way to produce organic mushrooms. This led to the discovery of a regenerative farm, where most of the mushrooms in Verdoie formulas are now hand-harvested. With a proprietary blend of beta-glucans distilled from these mushrooms, Verdoie supports skin from the inside out, helping it stay resilient, hydrated, and healthy.

Co-created with award-winning experts and formulated in our advanced laboratories in France, we are thrilled to make this powerful, clinically-tested hero skincare ingredient accessible to people around the world.

From Our Founder

"My family has been cultivating mushrooms for generations, and I’m thrilled to share the real, transformative results they can bring to your wellness journey. If my work and research has taught me anything, it’s that your skin needs holistic, consistent nourishment & nutrition to do its job — and do it well. That’s why I care deeply about how your skin functions — not just about how it looks. Because I know first-hand that when you feel stressed, your skin does too. With our powerful and proprietary blend of beta-glucans, distilled from our own farm-grown mushrooms, we work to support your skin from the inside out so it can better keep up with your everyday, and look better than ever."

— Sonia, Founder & CEO